Since its launch in 2012, Button-fix has built up a phenomenal following evidenced by year-on-year sales growth, culminating in a 55% jump in sales for 2017. The company has also extended its national and international distribution network, with Amari Plastics and William Smith joining Hafele, IronmongeryDirect and SDS London.
Joint creators Tony Wills and Brian Watson developed Button-fix in response to a customer’s specification for flush invisible mounts to fix washroom panels. Finding that the fasteners on the market were awkward to align and difficult to disengage for panel replacement, the duo created and developed the Button-fix concept – offering a really quick and reliably accurate way of attaching panels to walls and other surfaces.
“Completing projects as quickly as possible, but without sacrificing quality, is a constant challenge for those operating in the construction trades. Button-fix is gaining traction in the market because it helps tradesmen working in domestic or commercial settings to meet that challenge,” commented Tony Wills, joint creator of Button-fix. “All sorts of panels can be aligned and installed much more quickly with a higher degree of accuracy than old style fixings and connectors. What’s more, the fix is both incredibly strong and completely invisible – with no unsightly bolts or screws on show.”
The Button-fix concept is simple – durable nylon buttons are attached to the back of one panel and the mating fixes are attached to the other. Bring the panels together and slide until the product ‘click’. Part of the success of Button-fix is due to the fact that its use goes largely unnoticed. It is the invisible fixing behind a truly diverse range of projects.
“2017 was a good year for the business. Demand for Button-fix products continued to grow and we won several prestigious industry awards such as the ‘BSGA Sign Industry Product of the Year’ and ‘Best Joinery Fittings Manufacturer (Greater London)’ in the 2017 Construction Awards. With new distributors coming on board in the UK and overseas, 2018 promises to be even more successful,” states Brian Watson, joint creator of Button-fix.
Having spent a decade in the fastener industry experiencing every facet – from steel mills, fastener manufacturers, wholesalers, distributors, as well as machinery builders and plating + coating companies, Claire has developed an in-depth knowledge of all things fasteners.
Alongside visiting numerous companies, exhibitions and conferences around the world, Claire has also interviewed high profile figures – focusing on key topics impacting the sector and making sure readers stay up to date with the latest developments within the industry.
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