Aiming to strengthen ties with customers and expand the visibility of its brand worldwide, Bralo has increased its attendance at international fairs in 2019, such as Fastener Fair Stuttgart, Fastener Poland® and UK Construction Week in Birmingham.
BRALO committed itself to a greater international presence, with a positioning strategy that allowed it to better understand the needs of different sectors and meet the demands of customers in a closer way.
Events attended this year by Bralo include Fastener Fair Stuttgart, The Commercial Vehicle Show, Lamiera, Fastener Fair USA, SubCon Show, Fastener Poland®, UK Construction Week, and finally as every year, BRALO Spain supported its Mexican delegation at Fastener Fair Mexico. To finish the year, Bralo exhibited at MetalMadrid.
The Spanish multinational, a leader in the manufacture of rivets, attends an average of ten annual fairs, always highlighting custom manufacturing fixings and special parts for sectors such as construction, automotive, renewable energy and household appliances – not forgetting standard products such as high-quality rivets and nuts, as well as manual, pneumatic and battery riveters.
“Thanks to the ten shows positioned worldwide, BRALO increased its international presence and generated a brand image based on quality, innovation, and a competitive delivery service.”
Having spent a decade in the fastener industry experiencing every facet – from steel mills, fastener manufacturers, wholesalers, distributors, as well as machinery builders and plating + coating companies, Claire has developed an in-depth knowledge of all things fasteners.
Alongside visiting numerous companies, exhibitions and conferences around the world, Claire has also interviewed high profile figures – focusing on key topics impacting the sector and making sure readers stay up to date with the latest developments within the industry.
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