In a world which is becoming increasingly digitised, Business Intelligence (BI) now plays a significant role in shaping commercial strategies within the fastener industry – transforming the way fastener companies approach sales and customer management, as well as unlocking tangible value when correctly implemented – which is where Vesper comes in.
At Vesper Commercial Excellence – a consulting firm specialising in commercial advisory – its strength lies precisely in combining deep industry knowledge with BI expertise to drive commercial success. Its team members held leadership positions at prominent fastening companies including Berner Group, Stanley Engineered Fastening and Fabory Group.
Gerben Willemsen, founder of Vesper, explains: “We’ve faced, and overcome, the exact same commercial challenges our clients experience today. We leverage this practical experience to help companies develop strategies and drive sales through actionable insights.”
He continues: ‘Right now, many managing directors in the fastener sector find themselves at a crossroads. Economic circumstances are challenging and volatile, making traditional decision making methods such as gut feeling, legacy systems and static spreadsheets no
longer sufficient.”
“These directors are confronted daily with intense sales and margin pressure as well as inventory buildup,” underlines Gerben. “It’s essential to ask: What opportunities are we missing and how can we steer towards further commercial success? Business Intelligence is not just a technological solution – it’s a fundamental shift in mindset. BI helps businesses in the fastener industry see the story behind their numbers, making invisible sales opportunities visible.”
Roel Clermonts, senior external advisor at Vesper, adds: “Every fastening company generates vast amounts of data daily – from sales histories and customer interactions to supply chain dynamics. But without structure, data remains just noise. BI transforms this chaos into clear, actionable insights.”
Gerben concludes: “The future belongs to those who understand and can articulate the narrative behind their data. The companies that thrive will be the ones that embrace BI as the cornerstone of their commercial strategy, driving growth and resilience in a fast paced industry – such as the fastener industry.”
Biog
Having spent a decade in the fastener industry experiencing every facet – from steel mills, fastener manufacturers, wholesalers, distributors, as well as machinery builders and plating + coating companies, Claire has developed an in-depth knowledge of all things fasteners.
Alongside visiting numerous companies, exhibitions and conferences around the world, Claire has also interviewed high profile figures – focusing on key topics impacting the sector and making sure readers stay up to date with the latest developments within the industry.
