Boosting growth to meet increasing customer demand 06 March 2024

UK-based West Midlands Fasteners, a distributor and stockist of industrial fasteners and fixings, is expanding its growing stock of imported products to both maximise sales channels and meet the ever increasing customer demand. The company recognised a need to switch to an alternative software solution in order to achieve this, one that offered a faster way to produce quotes for customers and to remain ahead of competitors, which is why it chose OGL Software’s Profit4 Enterprise Resource Planning (ERP) system. 

Competition in the market for super-fast delivery is increasing exponentially thanks to a sharp rise in industrial projects across the UK. As a result, West Midlands Fasteners aims to maximise its sales channels and so has invested in a new range of imported products, hired additional staff to keep on top of increasing demand and also implemented a new ERP system.  

OGL Software recommended its Profit4 business and stock management software, an ERP system that has been designed to help merchants digitally transform their operations by supporting multi-channel selling. Every facet of the Profit4 software is built around roles and user requirements, with a modern and intuitive user interface built on future-proof technology to manage all core business processes, making it quick and easy to use.  

Leon Cunnington, sales manager at West Midlands Fasteners Ltd, commented: “Stock control on our previous system, Sage 200, was not as quick or as accurate as needed so, due to the office team being stretched with increasing customer demand, we knew we had to switch from Sage to a more efficient software. OGL Software’s Profit4 has been fantastic as we had extensive training on its features and how to use it, but it was so simple to pick up as it is not at all complicated.” 

Leon added: “Now, using Profit4, we can identify the exact bin location for individual products, which makes life easier. We use it in the warehouse for stock transfers, which are now done in just a few clicks. Using Profit4, we can check whether the stock item requested is available for same day delivery – if that’s what the customer wants – or whether we need to order it in.” 

In addition to ensuring stock was available for same day delivery if requested, OGL Software offers updates and new features for Profit4 that are based on customer feedback. Leon concluded: “Our customer service is great now, with quotes provided within minutes, which gives us an edge in a fast paced industry. This means there is no need for customers to chase. Using Profit4, we can even send automated acknowledgements to customers, so they know when they are getting what they ordered. There are no separate purchase orders needed, so less mistakes, and we can raise queries and mistakes within orders, which helps us identify where things are going wrong and log how they have been put right.”

Content Director

Will Lowry Content Director t: +44 (0) 1727 743 888


Will joined Fastener + Fixing Magazine in 2007 and over the last 15 years has experienced every facet of the fastener sector - interviewing key figures within the industry and visiting leading companies and exhibitions around the globe.

Will manages the content strategy across all platforms and is the guardian for the high editorial standards that the Magazine is renowned.