Insight

After almost thirty years, Tecfi is changing its brand and evolving by using a renewed and modern look to communicate its brand values – linked to the modernity, innovativeness, dynamism and the Italian heritage of the fixings manufacturer.

With a head office in Pastorano, to the north of Naples, Tecfi SpA is a specialist in the design and manufacturing of fixing systems and general fasteners. The rebranding initiative represents a milestone in the process of growth and innovation at the business, reflecting the company’s evolution and commitment to providing state of the art products to its global customer base.

“This is not a revolution, but an evolution of the brand,” states Tecfi. “Over the years, we have built a reputation for excellence in technological innovation and customer satisfaction. With the continued growth and expansion of our product portfolio – now comprising over 9,000 catalogue items – we have started a process of renewing our brand identity to better align with our values, vision and aspirations for the future.”

The new graphic element brings with it the current trends in visual design, which focus on simplification in all areas of visual communication – with a single primary colour represented by the new pictogram, associated with an evolved and modern text font and elements that recall the ‘Italian soul’ of the company. 

As part of the project linked to the change in logo, Tecfi has also developed four brands representing the main product lines in the catalogue, including ‘Anchors for concrete’, ‘Nylon anchors’, ‘Fixing systems for roofing’ and ‘Screws and accessories for wood’. The graphics of the new product logos also have a strong link to the family heritage in terms of recognition with the new company brand. 

Increasing capacity

To add to its rebranding process, Tecfi is also looking to increase its capacity by expanding its production range, which will enable it to produce larger and longer parts in Italy. “To become a strong industrial player within Europe we realised we needed to develop our capabilities as a business,” reports Tecfi. “That is why in 2012 we bought a large piece of land in an excellent logistical location (just off one of the exits of the A1, Italy’s main motorway, between Rome and Naples). On this land, we started to build a large industrial plant, which was completed in 2015 and enabled us to relocate the two production processes of our company – metal stamping and plastic injection. We were also able to create a third production process, which involves the cold forming of wire and threading. Now, perfectly in-line with our
long-term strategic planning, which was defined ten years ago, we are ready to take the next step in upgrading and expanding our production capacity, with a new industrial building of an additional 6,800m² set to be added.”

 The advantage to customers of the new production is that Tecfi will be able to produce more products in Italy and meet extra demand, as well as be more competitive when compared with Asian suppliers. “For customers around the world, who prefer European products, they will have access to a wider range of ‘Made in Italy’ products, even items normally produced only in the Far East,” underlines Tecfi. 

Extensive product portfolio

Tecfi’s wide range of products includes roofing fixing products (screws, gaskets and accessories), heavy-duty anchors and concrete screws, chemical anchors, windows and frames fixing products (screws, anchors and accessories), insulation anchors, and light anchors, screws, structural and non-structural timber connectors and accessories, as well as general fasteners.

“With the exception of standard products that are manufactured according to the requirements of national/international standards, all our products are designed by the technical area of Tecfi, which actually consists of two laboratories,” mentions the company. “This includes the technical department for design and compliance, as well as the research, development and certification department for regulatory support to product design and certification.”

Both departments include a state of the art assessment laboratory, equipped with the most important certified facilities, which perform tests from the raw material to the finished product – through dimensional, mechanical, metallurgical, corrosion and scanning calorimetry tests. In addition, for the past nine years, Tecfi has equipped a new laboratory with modern facilities for static, dynamic and seismic load tests, for the research and development of anchors for use in cracked concrete and in seismic areas. 

“Thanks to this unique technical area, we are able to guarantee our customers the continuous compliance of our products to established specifications, as well as the most updated certification for the safe use of our products in the worldwide construction market. Plus, we can work on continuous improvements to our product range, based on state of the art knowledge and certifications,” points out Tecfi.

Additional services

From a technical point of view, Tecfi is also able to help designers in choosing the most suitable anchorage for their needs, either by consulting with them in their design or by helping them to use Tecfi’s calculation software for anchors – TADS (Tecfi Anchor Design Software) – a CAD (Computer Aided Design) software for anchors. This software allows immediate verification of the most common cases of structural anchors, using simple and intuitive ‘real time’ 3D graphics, including seismic design for both C1 and C2 performance category anchors.

Tecfi can also offer a field engineering service, aimed primarily at end users, construction companies and those who use anchoring systems in their work on a daily basis. “The purpose of the on-site intervention is to help end users in the event of particular complications during the technical design and/or construction phase,” explains Tecfi. “We can also offer a technical training service, thanks to our know-how in the sector, which includes organising theoretical and practical technical training sessions for customers, in order to spread knowledge of the most innovative fixing solutions and the most effective installation techniques. The training can take place at our headquarters or directly at customers’ premises.”

Tecfi is complementing these high-levels of performance and service with an effective logistic/shipping management system, which has always been a strength of the company – with over 8,000m² dedicated to warehouses. “We have a storage capacity of over 20,000 pallets that is capable of managing a stock of seven months for Tecfi manufactured items and over 13 months for those produced by our partners,” highlights Tecfi. “This management requires high-levels of investment in order to guarantee continuous product availability to customers, even in situations of high demand and/or turbulence in the market – with a fulfilment rate in 2023 of 97% of order lines received.”

Investing in sustainability

Another area that will influence the construction sector, as well as production processes and services, is sustainability requirements – with companies also required, at the same time, to comply with ESG (Environmental, Social, Governance) goals and to be ever faster in studying the different and complex cases that construction technology will face. This will lead to the demand for investment in these directions becoming even more important.

“Only manufacturing companies that are prepared to invest large amounts of resources in these goals will really be up to the demands of the market,” states Tecfi. “Our company has always paid great attention to the impact of its procedures/activities on the environment –
with the company ISO 14001 certified since 2004. Furthermore, we have always had an ongoing commitment to our stakeholders in strictly adhering and complying to the idea of Corporate Social Responsibility (CSR), developing a business with a built-in philosophy to ensure that all our business processes are in accordance with national and international ethical standards. We strive to drastically limit the environmental impact of our operations and to provide an equally professional commitment to consumers, employees, local communities and all other stakeholders.”

Tecfi continues: “This year we began the long and difficult journey of assessing and improving our sustainability position, in order to identify, predict and evaluate the potential ESG (and economic) impacts of our activities. We expect to have our first sustainability report in 2025. To this end, we have established a new department that will deal exclusively with ESG issues and train everyone in the company to improve our position. This approach will also be crucial for our business in the future, as we will soon be required to declare both the environmental and technical performance of our products.” 

Tecfi concludes: “Our customers all over the world count on us as an industrial partner based in Europe that has a ‘Made in Italy’ seal for thousands of products. Thanks to our advanced R&D and assessment laboratory, we are able to keep our business and products in-line with the latest technologies within the construction sector. In addition, thanks to our huge stock, we have the ability to ship within 24 – 48 hours in Italy and 48 – 96 hours all over the world from order.”