Insight

Through strategic investments in its R&D, and new technologies, Ober has been able to develop its capabilities and enter new markets – with new projects and products planned for the end of the year.

Ober is known for its ability to design and manufacture portable compressed air tools, pneumatic motors, automated machinery, as well as systems for drilling, tapping, threading and screwing – including power screwdrivers with electronic torque control.

Recent developments by the company include a new range of air motors dubbed SLFB, as well as its BTR 170 Rebel cordless riveting tool. “Thanks to our extensive relationships with dealers and distributors in key territories, as well as a well-established sales rep network, we are able to understand the pulse of the market and produce solutions to meet the needs of customers.”

All of the products within Ober’s range are built within its facility located in Cadriano di Granarolo dell’Emilia to the north of Bologna in Italy. “Our advanced product lines and pre- and after-sales services are second to none and are backed by our vast experience,” explains Ober. “This has enabled us to become a leader in the Italian market, as well as grow strongly throughout Europe – with the aim to enter the North American and Russian markets. We can do this because we know how to earn and win the trust of our customers by meeting and satisfying their needs.”

Ober is also able to work on projects with OEMs, with the company recently developing custom projects for motors to be installed on oil and gas equipment. A major factor in Ober’s ability to produce high-quality innovative products, and work alongside OEMs, is its skilled and experienced employees, as well as modern machinery and equipment. “Without doubt the most valuable asset of our business is our employees – who have the knowledge and experience to allow us to continuously develop new features and tools,” points out Ober. “Alongside our employees, we also look to purchase the very latest production technology, whether machinery or software. This has led to our R&D capabilities being at the very forefront of the industry. Finally, we also strive to supply products of the highest quality, which is why we not only look to meet relevant standards – we are ISO 9001 certified – but go beyond them to guarantee the very best quality.”