Insight

As the demand for nails continues to increase post Covid-19, titibi^® is focusing on the high-quality and flexibility of its products, as well as its aftersales service, to ensure its customers are in expert hands. 

titibi^® explains: “In order to meet this demand we have had to equip ourselves by investing in both resources and processes. We have therefore increased production and packaging hours, as well as hired new staff, in order to supply our products quickly.”

For more than 50 years titibi^® has specialised in the production of hardened steel nails, using cutting edge processes to guarantee the highest quality. “We are always attentive to new markets and the possibility of producing something new and innovative. Many of our customers need special nails made according to their design, so it is always a new challenge to be able to create something new and provide a new product,” states titibi^®.

The company is able to provide these customised solutions thanks to its in-house production facilities where it produces all the spare parts and consumables for its machinery. This enables titibi^® to be able to produce components and modify its production quickly, something that its customers have come to rely on. 

“Being a manufacturing company is always a challenge – you have to be flexible in order to be competitive, but you must also navigate market trends and geopolitical impacts. One example of this is the cost of electricity, which is now approximately three times higher than it was in 2019. Production processes therefore need to be more efficient to reduce the impact of this increase – but it will never fully be enough to offset the cost. In addition, raw materials prices have also meant that the price of the final product has risen – forcing us, as well as all manufacturing companies, to adapt the final sales price,” comments titibi^®. 

To help with this competitiveness, titibi^® is focusing on automation with automatic production processes reducing human error, reducing lead times, as well as increasing production. 

“As a manufacturer, you have to concentrate on the production of the right items, at the right time, as well as constantly innovating to offer something new to satisfy customers’ needs. titibi^® is always aiming to create products and equipment that allow operators to speed up fixing times and therefore complete projects in less time,” adds the company.

Examples of this include titibi^®’s automatic fastening machines, including the ISOLFIXA wall insulation gas nailer, which titibi^® points out enables users to take four times less time than usual fastening systems – easily, safely and effortlessly; as well as the PRIMA concrete nailer, designed with a safeguard grip and magazine capacity of 40 nails.