Insight

Ober^® conceives, designs and builds every element of its tools at its Cadriano di Granarolo facility to ensure a local and short supply chain, guaranteeing its customers trusted, reliable and innovative products – 100% ‘Made in Italy'.

Customer satisfaction has been Ober^®’s primary mission for over 60 years. The company designs and builds a range of portable compressed air tools, pneumatic motors, automated machinery, as well as systems for drilling, grinding, tapping, threading and screwing – including riveting tools with electronic pulling force – from its facility to the north of Bologna. 

Through its expertise and knowledge, as well as continuous investments in research and development, Ober^® is a trusted supplier of innovative products and services to key sectors including the automotive, construction and industrial sector. “These key markets demand high-quality products, so we must be able to guarantee quality to our customers. ‘Made in Italy’ carries significant weight globally, representing products that are associated with high-quality and high specialisation. Therefore, when we say ‘Made in Italy’, we mean it – with every tool built in our Cadriano di Granarolo facility. Our quality assurance processes also involve rigorous testing, compliance with industry standards and traceability, as well as continuously evaluating market demands to explore opportunities to expand our product offerings,” highlights Andrea Belletti, general manager at Ober^® SpA.

Andrea continues: “The fastening tool market has seen several developments over the past few years, including the increased adoption of digital technologies for supply chain management and a shift towards higher precision and process control fastening tools. As well as this, recent developments in the automotive industry have seen an increased demand for lightweight, performing and durable tools, which is why we have created tools specifically for riveting that ensure high-quality, precise results.” 

“Future challenges include global supply chain disruptions, the rising threat of cyber attacks, as well as labour shortages that impact costs, production efficiency and increase costs – so we need to make sure we are reacting to these challenges,” mentions Andrea.

Ober^® has therefore put a focus on attracting and retaining skilled workers. “Talent management plays a pivotal role in a company’s success, along with state of the art machinery and automation systems. Of course, automation enhances efficiency, reduces labour dependency and ensures consistent quality, but it is our aim to balance automation with retaining skilled workers and upskilling them for new roles,” points out Andrea. “As we look to the future, we must continue to monitor market trends and react accordingly to stay competitive. Manufacturing companies must embrace digitalisation and invest in skilled talent to confirm their role in the supply chain with efficient production, along with flexibility and seamless collaboration with suppliers and customers.”