Insight

By anticipating market trends and through constant innovation, Ambrovit SpA is introducing GO EASY! – a new brand aimed specifically at the hardware market, with a new image and affordable price range.

GO EASY! aims to simplify the choice of fasteners for the end user in the DIY sector, who can comfortably choose the products and independently purchase blister packs in hardware stores – a sector that until recently was still unexplored for Ambrovit.

To make the choice of products quick and easy, three different sizes of blister packs are available, containing different types of screws. To date, more than thirty products are available, including screws, hex lag screws, washers, nuts and rivets. Among these there are machine screws, self-drilling, and self-tapping screws, that can be used on different surfaces such as wood, drywall and chipboard.

The packaging has a modern and essential design, with a technical drawing of the screws on the front, along with descriptions, sizes and areas of use in both Italian and English. On the back, there are detailed descriptions in nine languages to facilitate the choice of the product. In addition, the certifications are also listed: ISO 9001, which demonstrates the strict quality standards observed; CE EN 14592 and CE EN 14566, for compliance with European standards on products; ETA, which guarantees compliance with European technical standards; as well as CE ETA 16/0381 and CE ETA 18/1065, to guarantee a safe and high-quality product according to European standards.

Modular displays –  aesthetically pleasing and functional

Appearance is important, which is why GO EASY! modular displays have a modern and eye-catching design to draw the attention and simplify the choice. They are specifically designed to stand out in any type of exhibition space, thanks to a two colour palette and a minimal design that demonstrates the attention to detail and functionality. The versatility of the structures, which adapt to all kinds of displays and different spaces, demonstrates the attention to detail and functionality.

With the launch of GO EASY!, Ambrovit confirms its vocation for innovation and continuous development. By entering a new market of DIY, with a high-quality product with an attractive design, the company is able to reach a wider range of customers.

“GO EASY! is the ideal solution for those who are looking for a reliable, safe and user-friendly product. The variety of screws available, the clarity of packaging information, as well as the convenience of the displays, make GO EASY! the easiest choice for DIY,” comments the company. “Once again, with our many years of experience in the industry, Ambrovit proves to be a safe and solid partner that is also forward-looking and focused on the future.”