Insight

Thanks to the innovation of its founder, Mr Pang Ching Huang, Joker has been able to make the successful step into the international market when it comes to innovative patented products, good and stable quality, accurate and flexible lead times, as well as customisable packaging ability.

Established in 1984, Joker Industrial Co Ltd is based in Changhua, Taiwan, and is a producer of fasteners, anchors and hardware. It was in 1988 when Mr Huang invented an innovative stamping technique for nut production, which replaced the traditional time-consuming and high cost milling method, and applied it to the production process for hollow wall anchors that the company really took a step forward in its development.

With this innovation, Joker was able to develop its business and product range so that it is now one of the main manufacturers within Taiwan for hollow wall anchors, as well as other products such as concrete screws, rivet jack nuts, express nails, metal insulation plugs, as well as self-drilling anchors. 

“Thanks to our innovative capabilities, as well as our wide product range, we have been able to develop a global customer base, including customers from Germany, Sweden, France, the UK, Italy, Spain, the USA, Canada, Japan and Korea.”

Joker’s commitment to innovation continues even today, with the company continuously working on new approvals and certifications. “We have been able to achieve such a good reputation within the fastener market, especially for construction anchors, thanks to our commitment to quality,” points out Joker. “For instance, in order to fulfil customers’ expectations, we successfully achieved an ETA Option 1 certification (ETA – 14/0374) for our concrete screw – Sissy Stud – in 2014. However, we have continued to develop the capabilities of the concrete screws and expect to achieve the C1 and C2 seismic accreditations in October.”

Joker also points out that it is currently working on different head types for its concrete screws, as well as making them available in A4-316 stainless steel. “Being one of the first Taiwanese manufacturers to achieve a high-level of ETA Option 1 for a concrete screw anchor, in both cracked and non-cracked systems in 2014 was a big statement for our business,” explains Joker. “With more than 50 experienced craftsmen in metal anchor stamping, cold forging and threading, welding, heat induction, nut forming, zinc alloy diecasting, as well as plastic injection, we are very confident in the capabilities and quality of our products. Thanks to the skills and ability of our employees we are also able to work with customers to design new products and guarantee quality.”

The quality is further guaranteed through regular audits for its certifications and accreditations, as well as from its global customer base. This allows Joker to be confident with the quality of its processes – with the company also carrying out inspections throughout the production process, from raw material to the final product. “Throughout more than 30 years of experience of working directly with the market’s leading brands worldwide, Joker has grown up with quality and it is something that we will never comprise,” states Joker.

Whilst fulfilling customers’ needs, products and quality is the first priority for Joker. Its second is to think ahead on what will happen within the market, so it can ensure it stays at the forefront on of the sector. “As a professional manufacturer, we should be well prepared to accept and solve all kind of production requests from customers,” states Joker. “To do this we share our abundant experience and knowledge with customers to provide even better solutions for them. We believe trustworthy relationships and clear communication will be the key factors to obtaining success for the entire supply chain.”