Insight

A Perry, a fourth generation family owned business – and a leading supplier of agricultural and architectural ironmongery, threaded bar, and fixings – recently hosted its Perry Open Day 2023. Here Assistant Editor Becca England reports on what proved to be hugely successful and insightful event. 

Held from 6^th – 7^th June, the Perry Open Day welcomed over 100 customers and featured an array of product launches, networking opportunities, as well as underlining the company’s key capabilities and recent innovations – such as the exciting launch of Perry Fixings’ newly expanded product range, alongside its new sustainable packaging.

Officially released 1^st July, the Perry Fixing range has been expanded to include a variety of screws, nails, anchors, bolts, nuts and washers – enabling A Perry to offer more alternatives and solutions, especially in the agricultural sector.    

Another significant attraction was the new eco-friendly packaging, including the Retail Friendly Shelf Box, the Retail Friendly Hanging Box, the Retail Friendly Shelf Tub, and the Retail Friendly Assortment Pack, which were on display for all visitors to have a first glimpse. In-line with A Perry Ltd’s ambition to be more sustainable, the new packaging aims to reduce the usage of plastic packaging by replacing it with a more environmentally friendly alternative. Notably, A Perry highlights that the eco-friendly packaged hardware range was recently “highly commended” during the DIY Week Sustainability of the Year Award 2023. 

When asked how visitors reacted to the new range, Steve Perry, marketing director at A Perry, said: “A huge amount of interest was shown, people were excited by the benefits of both the new eco hardware packaging and in our Perry Fixing range. They loved that it was new and different to what’s out there, and could easily see the benefits – which we would have struggled to show as clearly without having the full displays on show.”  

Guests were also offered the opportunity to experience a tour of the grounds, in which two showrooms had been constructed to demonstrate the full capabilities of A Perry’s portfolio, including its capabilities in equestrian and agricultural products, as well as garden art. The tour then continued to the production warehouse, where the company manufacturers threaded bars, fixings and other products in-house. The second warehouse demonstrated A Perry’s use of automation, where a warehouse management system had been implemented to increase productivity in component packaging processes. 

A highlight of the event was the presence of the Mayor of Sandwell, who attended the occasion and emphasised A Perry’s contribution to the local community and economy. The Perry Open Day also successfully fostered an atmosphere of collaboration, bringing together like minded individuals invested in the construction, DIY and retail sectors. 

“The event provided a unique platform for us to strengthen our relationships with customers and prospects, resulting in expanded business opportunities and fruitful collaborations. Attendees had the exclusive opportunity to engage in one-on-one discussions with their dedicated account managers, exploring ways to enhance business growth and foster long-term partnerships,” highlighted A Perry.  

“We are overwhelmed by the tremendous success of the Open Day,” added Steve. “The event not only showcased our commitment to providing innovative and sustainable solutions, but also allowed us to connect with our valued customers on a deeper level. We are excited about the new relationships forged during the event and look forward to continuing our journey of success together.”  

As part of its ongoing commitment to excellence, A Perry stated that it plans to build upon the success of the Perry Open Day and continue providing unparalleled products and services to its customers. The company remains dedicated to delivering high-quality solutions, fostering sustainable practices, and nurturing lasting partnerships within the industry.