Insight

In the last three years Domax has made significant developments in many areas, including enlarging its product range, expanding into new markets, as well as improving its production and logistics processes. 

Polish-based Domax Sp z.o.o is a manufacturer of wood connectors and can supply a wide portfolio of products including screws, anchors, hinges, latches and brackets. It also has a wide range of garden fittings – available in different coatings such as hot dip galvanised, electrogalvanised, powder painted, etc – and has recently added several new post supports to offer even more options to customers. For its core range of wood connectors, Domax has also introduced a variety of new products – available in different thicknesses and materials. 

“We are continuously developing our production of carpentry screws and are always looking to introduce innovations that make it even easier to screw into wood,” explains Paweł Szczepaniec, head of marketing at Domax. “For instance, we have implemented a new double thread tip point to our screws, which offers a better installation process.”

In order to be closer to its customers, Domax has also invested in staff, with new sales representatives in several European countries able to visit customers every day and offer service of the highest level. Plus, the company recently made a strategic investment in the development of an innovative B2B sales platform. “The new platform facilitates smoother interactions, streamlined ordering processes and improved access to product information,” highlights Karol Gliszczyński, international sales director at Domax. “This results in an elevated customer experience, making it easier for clients to engage with Domax and make informed purchasing decisions. The platform also generates valuable data on customer preferences, behaviours and trends – giving insights that can help guide strategic decisions and enable us to tailor our offerings to align with market demands.”

For Domax these investments and innovation are absolutely crucial and form the cornerstone of its business strategy. “Both elements play integral roles in driving growth, competitiveness and long-term sustainability,” states Paweł. “Investments are vital for Domax because they enable us to secure the necessary resources for expansion, development and operational efficiency.”

Karol adds: “These strategic investments not only ensure that the company remains current and competitive within its industry, but also helps to take advantage of emerging opportunities. Innovation also helps drive the creation of new products, services, and solutions, that meet changing customer needs and preferences.”