Insight

Lederer has implemented another powerful component to digitisation in the shape of a walk-in 3D model of the entire company to welcome visitors in a surprisingly real way, despite social distancing rules.  

Working together with the specialised company Werft 6, the virtual reality tour was created in four days of shooting and contains more than a thousand measuring points to represent a complex image of the company. This is because the virtual visitor moves through a three-dimensional architecture and not through conventional 360° degree photos. For this, the entire Lederer infrastructure was completely scanned with various 3D cameras, both optically and by infrared – not just conventionally photographed.  

Individual floors can be selectively faded in and out, as well as interactive touchpoints providing interesting additional information and special highlights. The virtual visitor can simply use the mouse or swipe gestures to visit the sales department, incoming goods, the automated warehouse, the offices or the outgoing goods department. The finished tour is also available as a film.

“The tour works intuitively and is very true to reality – as if you were really on-site,” comments Markus Gebehenne, marketing manager at Lederer GmbH. “A guided tour together with the visitor is also possible. They see on screen what we show them, where we take them. In this way, we experience a joint tour as if we were on-site.”

He adds: “The technology used here is unique and a contemporary way to conduct customer appointments and company visits. Hopefully the current restrictions will soon be a thing of the past, but the virtual tour will continue to be a good alternative to real visits in the future, or at least a useful addition.”