Smartfix announces new CEO 22 March 2024

Spanish-based Smartfix has announced Carlos Jiménez as its new CEO, as well as a host of modernisation initiatives that include incorporating a new logo, an updated catalogue and an enhanced website. 

Smartfix Tecnologia & Innovacion S.L has a customer centric philosophy as the core of its business model and says it takes pride in ensuring a seamless customer experience. From an intuitive ordering process to responsive customer support, every interaction reflects the company’s commitment to provide excellent service. 

New CEO Carlos Jiménez, who has taken over from company founder Jose Juan, explains: “We are committed to preserving the values that have defined Smartfix over the years. Quality manufacturing and distribution of blind rivets and self-clinching fasteners are not just a product line, but a legacy we are dedicated to preserving under
new leadership.”

In 2023, Smartfix experienced significant domestic growth, solidifying its position in the Spanish market. Looking forward, the company intends to build on this success and establish its global presence in order to meet the needs of customers worldwide. “The goal is to complement established domestic growth by expanding Smartfix’s presence and influence in the international market, fostering new partnerships,” underlines Carlos. “The modernisation initiatives we have introduced – new logo, updated catalogue and enhanced website –
have been carefully selected in order to deliver a contemporary and user-friendly experience for the customers, all while preserving the essential quality of our business.”  


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Will joined Fastener + Fixing Magazine in 2007 and over the last 15 years has experienced every facet of the fastener sector - interviewing key figures within the industry and visiting leading companies and exhibitions around the globe.

Will manages the content strategy across all platforms and is the guardian for the high editorial standards that the Magazine is renowned.