SEAC launches new brand identity 26 March 2025

Whilst keeping the same name that its customers know and trust, SEAC Ltd is introducing a new brand identity to celebrate 100 years of heritage and reflect the modern quality for which its products are known.

The new brand identity demonstrates SEAC’s commitment to investment, and for growth, as it continues to extend its manufacturing and supply capacity. James Buckley, managing directory at SEAC, explains: “Our vision is to grow SEAC’s brand recognition as the ‘go to’
UK-based manufacturer and supplier of high-quality fasteners and fixings to the trade. Through our Polytops, Con-Sert and Wraptor ranges, we are proud to support our customers with quality products that highlight our focus on small details with big impact.”

He continues: “Over the past 100 years, SEAC has achieved a strong reputation through innovation, authenticity and commitment to our customers. We are proud to be carrying this heritage and ethos into a new chapter by setting new standards and goals to ensure our customers have the best experience. Our new brand identity reflects our ability to keep up with an evolving marketplace, whilst illustrating SEAC as a professional company dedicated to value creation and mutually beneficial partnerships with our customers.”

Editor

Claire Aldridge Editor t: +44 (0) 1727 743 889

Biog

Having spent a decade in the fastener industry experiencing every facet – from steel mills, fastener manufacturers, wholesalers, distributors, as well as machinery builders and plating + coating companies, Claire has developed an in-depth knowledge of all things fasteners.

Alongside visiting numerous companies, exhibitions and conferences around the world, Claire has also interviewed high profile figures – focusing on key topics impacting the sector and making sure readers stay up to date with the latest developments within the industry.