In recognition of the growing opportunity to introduce the Nedschroef brand to more customers worldwide, Nedschroef Machinery has announced a joint venture with PMC in China to serve its business for the East Asia region.
PMC is an industrial group engaged in the design, manufacturing and sale of advanced machinery parts and components. Nedschroef explains that the joint venture is part of that transformation and confirmation that Nedschroef Machinery is committed to fulfilling its strategic growth plans. The company expects that sales and services outside Europe will exceed 65% of the total by 2030 and growth in the markets that make up East Asia region are a key part of achieving that goal.
"This joint venture will help us better and more quickly respond to our East Asia customer's needs,” explains Cees Sistermans, managing director at Nedschroef Machinery. “Our increased focus on customers outside Europe is an exciting time for us, since many East Asia countries have a well-established cold and warm metal forming industry".
The East Asia operation will be based in China and all Nedschroef Machinery functions critical to development and support the East Asia region are represented, including procurement, sub-assembly, marketing, sales, service, and others.
Will joined Fastener + Fixing Magazine in 2007 and over the last 15 years has experienced every facet of the fastener sector - interviewing key figures within the industry and visiting leading companies and exhibitions around the globe.
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