Multi-channel strategy a success for Würth Group 28 January 2021

According to its preliminary annual financial statement, Würth Group has reported a sales volume of €14.41 billion in 2020 ­– slightly above 2019, which was €14.27 billion.

Würth Group has maintained its performance at a stable level thanks to its multi-channel strategy, enabling it to spread risks through its international positioning and diversification across various business segments. The development of sales in 2020 reflects the different effects of the pandemic on individual sectors and markets: While the construction division (+12.3%) and also the German electrical wholesale unit (+10.8%) performed very well with sales growth in the double-digit range. However, sales in the units that directly supply the automotive and mechanical engineering industries declined.

Robert Friedmann, chairman of the central managing board of the Würth Group, commented: "The trades, which we supply with fastening and assembly materials in our core business, are of systemic relevance, which had a positive impact on our business. With our multi-channel strategy, we offer our customers the procurement options they need for a supply of materials under pandemic conditions. With the consistent expansion of our digital offering, we also have the right strategy for us and our customers."

E-business sales for Würth showed above-average growth of 5.8%, climbing to €2.8 billion in 2020. This increased the share of this contact point in total Group sales by one percentage point to 19%. Due to contact restrictions and lockdowns, business has shifted increasingly to digital sales channels as a result of the Covid-19 crisis.

Würth commented: Be it online shop, Würth App or e-procurement solutions, thanks to the consistent pursuit of our digitisation strategy and our financial stability, we remain a reliable partner and supplier to our customers even during the pandemic. E-business as part of the multi-channel strategy has once again gained in importance.”

Content Director

Will Lowry Content Director t: +44 (0) 1727 743 888

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Will joined Fastener + Fixing Magazine in 2007 and over the last 15 years has experienced every facet of the fastener sector - interviewing key figures within the industry and visiting leading companies and exhibitions around the globe.

Will manages the content strategy across all platforms and is the guardian for the high editorial standards that the Magazine is renowned.