From June 2023, BTI and the Berner Germany construction division will become the new brand BTI by Berner – and at the same time one of the largest B2B trading companies in the construction industry on the German market.
In the future, around 1,000 employees will provide building trade customers with fastening materials, tools, chemicals, work clothing and many other products and services. In the field of individual system solutions for roof and window installation, as well as for fire protection, BTI by Berner will be one of the market leading specialists.
“We are joining forces in the construction segment in Germany and thus strengthening our market position. Our construction customers benefit from a comprehensive expansion of the product and service range. By having access to each other’s top products, our sales department is now in a position to offer even more comprehensive problem solutions on-site at the customer’s premises in the future”, underlined Christian Berner, CEO of the Berner Group.
Until now, BTI and Berner’s construction division have operated separately on the German market. From June onwards, BTI by Berner customers in Germany will be able to obtain everything from a single source. BTI scores with customers above all in the areas of sanitary heating, air conditioning and electrical installation, roof and window installation, wood connection technology and fire protection. The construction division of Berner Germany is strong in construction chemicals, metal construction, tools and DIN parts.
The decision is part of Berner Group’s growth strategy in the construction segment. In order to achieve this goal, the company has invested in the expansion of logistics; in specialist training offers for employees; and in the expansion of IT and the product range. “Bundled and united, we will also massively accelerate and consistently continue the digital transformation. The team has worked hard together to achieve this, which is why we are now one of the leading medium-sized companies in Europe when it comes to transformation and digitalisation of the business model,” emphasises Christian Berner.
Will joined Fastener + Fixing Magazine in 2007 and over the last 15 years has experienced every facet of the fastener sector - interviewing key figures within the industry and visiting leading companies and exhibitions around the globe.
Will manages the content strategy across all platforms and is the guardian for the high editorial standards that the Magazine is renowned.