Lederer GmbH has been honoured as ‘Marketing Heroes’ by the Marketing Club Südwestfalen, as well as being given the ‘seal of approval’ in the Top100 competition.
For the ‘Marketing Heroes’ recognition, the Ennepetal-based company convinced the jury with several projects at once – an unusual Work@Home incentive; a digital anniversary celebration with 500 guests; and an interactive 3D model of the entire company.
“Our award is about flexibility and the ability to go with the changes – strengthened and in new ways. Lederer has implemented the new way of thinking impressively and exemplarily with the realised projects,” says Dr Ebbo Tücking, president of the marketing club Südwestfalen and jury member. When home office changed the world of living and working quite directly in March 2020, Lederer sent 400 employees, customers, partners and suppliers a thank you gift – the Lederer Work@Home set with practical and beautiful utensils for working from home.
“All gift recipients were able to publish their personal home office photo on a specially created website and share this motivating action. This was real community building in a crisis,” explains Markus Gebehenne, head of marketing and eBusiness at Lederer.
Following this, when the planned anniversary celebration with over 700 guests had to be cancelled at short notice due to Covid-19, creative changes were made. In the style of a TV studio with a presenter, interviews, live music, an award winning star chef and guests connected to the TV, the celebration continued.
“Covid-19 has also significantly reduced the number of personal visits to our site. That’s why we also created our 3D model of the entire company to give customers, partners, suppliers and applicants a really very realistic sense of space and show them Lederer’s true size. We also wanted to create proximity,” explains Markus Gebehenne.
Together with Werft 6, a company specialising in this area, the new virtual reality was created in four days of shooting. More than a thousand measuring points thereby represent a complex picture of the company, because one moves through a three dimensional architecture and not through conventional 360° degree photos. In addition a ten language trailer was created to give visitors a four minute impression of the possibilities of this innovative and impressive technology.
Top100 seal of approval
Since 1993, compamedia has been awarding the Top100 seal of approval for special innovative strength and above average innovation success to medium-sized companies. Lederer was awarded particularly impressive in the size category B – ‘Innovation promoting top management’.
Volker Lederer, managing director at Lederer, explains: “The award means a lot to us, because we are proud to be one of the companies that are considered particularly innovative in Germany.”
Having spent a decade in the fastener industry experiencing every facet – from steel mills, fastener manufacturers, wholesalers, distributors, as well as machinery builders and plating + coating companies, Claire has developed an in-depth knowledge of all things fasteners.
Alongside visiting numerous companies, exhibitions and conferences around the world, Claire has also interviewed high profile figures – focusing on key topics impacting the sector and making sure readers stay up to date with the latest developments within the industry.
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