Specialist for high-quality stainless steel fasteners, individual special and drawing parts as well as efficient C-parts management, Lederer GmbH, is one of seven companies honoured as "Marketing Heroes" by the Marketing Club Südwestfalen.
The Ennepetal-based company convinced the jury with several projects at once - an unusual Work@Home incentive, a digital anniversary celebration with 500 guests, and an interactive 3D model of the entire company.
"Our award is about flexibility and the ability to go with the changes strengthened and on new ways. Lederer has implemented the new way of thinking impressively and exemplarily with the realised projects," says Dr Ebbo Tücking, president of the marketing club Südwestfalen and jury member.
Work@Home
When home office changed the world of living and working quite directly in March 2020, Lederer sent 400 employees, customers, partners and suppliers a thank you gift - the Lederer Work@Home set with practical and beautiful utensils for working from home.
"All gift recipients were able to publish their personal home office photo on a specially created website and share this motivating action. This was real community building in a crisis," explains Markus Gebehenne, head of marketing and eBusiness, at Lederer.
Virtual anniversary celebration
When the planned anniversary celebration with over 700 guests had to be cancelled at short notice due to Covid-19, creative changes were made. In the style of a TV studio with a presenter, interviews, live music, an award winning star chef and guests connected to the TV, the celebration continued.
Almost all of the partners already planned and booked for the analogue presence event were present at the digital alternative. The professional organisation partner COSECHZEHN from Wuppertal provided for an undiminished anniversary pleasure.
3D tour
"Covid-19 has of course significantly reduced the number of personal visits to our site. That's why our new 3D model of the entire company is exactly the right way to give customers, partners, suppliers and applicants a really very realistic sense of space and show them our true size. We also wanted to create proximity," explains Markus Gebehenne.
Together with Werft 6, a company specialising in this area, the new virtual reality was created in four days of shooting. More than a thousand measuring points thereby represent a complex picture of the company, because one moves through a three dimensional architecture and not through conventional 360° degree photos. In addition a ten language trailer was created to give visitors a four minute impression of the possibilities of this innovative and impressive technology.
"We are very pleased to receive this award. We are proud and happy to continue on our path innovatively and passionately despite the challenging times," confirms Markus.
Having spent a decade in the fastener industry experiencing every facet – from steel mills, fastener manufacturers, wholesalers, distributors, as well as machinery builders and plating + coating companies, Claire has developed an in-depth knowledge of all things fasteners.
Alongside visiting numerous companies, exhibitions and conferences around the world, Claire has also interviewed high profile figures – focusing on key topics impacting the sector and making sure readers stay up to date with the latest developments within the industry.
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