Industry News

Polish manufacturer of fastening techniques Klimas Wkret-met has continued its expansion with the opening of a new French office as part of its export sales development strategy.

Despite celebrating its 30^th anniversary last year during the world’s biggest crisis, it did not change Klimas’ plans for export expansion. The company already exports its products to more than 60 countries through various distribution models and the new representative office is part of the company’s export sales development strategy.

Located in the west of the country, the French branch of Klimas in Poitiers, has seven sales and technical support agents. The manufacturer rapidly enters the market with solutions such as fastening systems for thermal insulation of walls and fastening systems for lightweight housing. As the French increasingly opt for timber frame or prefabricated houses, screws and fasteners for wooden structures play a significant role in the offer.

“Taking into account the economy and foreign investments of domestic companies, France is today one of the most powerful countries in the world,” comments Paweł Klimas, business development director, board member at Klimas Wkret-met. “It's a very good market for us for many reasons. Ongoing renovation and thermo modernisation of buildings drives the demand for assembly accessories, which are already in our offer. In addition, from the Polish exporters point of view, it is important that the country on the Seine has an excellent transport infrastructure.”

“Despite the progressive digitalisation in business, it is necessary to be present at local markets. Certain cultural, business and logistical issues must take place in the country where the customer is. It is clear that remote expansion in the market can be successful, but if we expect rapid results and the market requires high-quality service, we need to be there, otherwise a lot may fail and you wouldn’t get a chance to make the first impression once again," continues Paweł Klimas.