Cotswold Fasteners, a supplier of fasteners, fittings and slotted channel products to the building services sector for nearly 50 years, has announced a major rebrand under the Prokura name.
The new name ‘Prokura’ is a deliberate play on the word ‘procurement’. In this, the company promises to maintain a reputation for range, stock holding, quality and value. Also, the business will continue to serve its customers from its UK headquarters. Prokura states its customers will still receive the same high-quality service they have come to expect.
“We realised that our Cotswold Fastener name was no longer relevant to an international business, and that we needed to develop our brand to reflect our growth and offering as a company,” says Findley Day, marketing at Prokura.
“The new Prokura brand was born during Covid-19 when we prioritised our procurement process because supply chain stability became so important. The name reflects our expertise in the procurement of specialist fasteners, fittings and slotted channel for the building services sector in the UK and beyond,” adds Simon Gear, managing director at Prokura.
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