Bossard Group is partnering with École des Ponts Business School in Paris, France, for the delivery of the company’s Key Account Development (KAD) programme. The collaboration signals Bossard’s commitment to empowering its employees and enhancing its customer relationships through continuous professional development.
Bossard’s sales leadership development training has been run by the company for seven years, during which time over 100 Bossard employees from around the world have benefited from the syllabus, which aims to strengthen the relationship between Bossard and its key customers by teaching students how to gain deeper understanding of customer needs, goals and challenges.
This understanding allows the company to develop customised solutions that meet client requirements, effectively, with the programme leading, ultimately, to sales growth through the development of essential skills, competencies and the opportunity to build a global network. The success of the programme is also reflected in the performance of the KAD teams, which achieved significant increases in customer satisfaction, retention and loyalty.
However, through the collaboration with École des Ponts Business School, the Bossard KAD programme is taking a significant step forward – one which will benefit the students, considerably. Having been approved as a formal École des Ponts academic programme, it offers future graduates an official, and globally recognised, business school certificate earning 21 ECTS credits. This certificate has the potential to open doors for further growth and development, providing graduates with the opportunity to pursue a master’s degree in the future.
The KAD programme itself is a two year course comprising three modules that focus on intercultural teamwork, leadership and value creation training. The sessions are conducted both online and face-to-face at various locations worldwide. The current cohort of 24 participants is set to graduate in early 2025.
Cédric Roesler, programme director at École des Ponts Business School, said: “This collaboration exemplifies our commitment to delivering tailor-made programmes that address the specific needs of organisations and empower their employees. By combining our expertise with Bossard’s dedication to customer value, we aim to equip participants with the skills and knowledge to excel in key account management and drive sustainable results.”
Will joined Fastener + Fixing Magazine in 2007 and over the last 15 years has experienced every facet of the fastener sector - interviewing key figures within the industry and visiting leading companies and exhibitions around the globe.
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