Reuniting the hardware industry 19 January 2024

From 3rd – 6th March 2024 EISENWARENMESSE – International Hardware Fair Köln will once again open its doors as the place to be for the international hardware industry. With more than 3,000 companies, from 51 countries, presenting their latest products and innovations – from tools, accessories, building and DIY supplies, to fasteners, fixings and fittings – visitors will have the opportunity to experience the future of the industry first-hand. 

EISENWARENMESSE organisers are already reporting an impressive number of registrations – with many German companies having confirmed participation, as well as a notable interest from the international hardware sector, with foreign companies making up an impressive 90% of this year’s exhibitors. 

The trade fair is not only a global showcase of offerings, but is also an important international industry meeting point, with top global players gathering to make important business contacts and exchange ideas. EISENWARENMESSE also provides buyers and retailers worldwide with the unique opportunity to be the first to experience the latest products and trends in the industry. Complementing this variety of global offerings is a diverse programme featuring exciting industry presentations, special events and awards. 

The highly anticipated 2024 instalment of DIY Boulevard is already enjoying significant popularity, with 56 companies securing spots in the presentation area in Hall 11. Through the DIY Boulevard, EISENWARENMESSE, in cooperation with the German Association of House & Garden Manufacturers (HHG), gives companies the opportunity to present products in a point of sale environment. This ensures an authentic product presentation experience for trade visitors. 

EISENaward recognises innovation and technological advancement 

Returning for the seventh time, the EISENaward, in collaboration with the Central Association of the Hardware Trade (ZHH), will embark on a search for outstanding new ideas, inventions and solutions in the industry. The joint award honours the most innovative products for tools, industrial supplies, fixing and fastening technology, fittings, and home improvement, in the categories of innovation, design/ergonomics and sustainability. 

Throughout the trade fair, the ten nominated products will be showcased for industry professionals in a dedicated area in the passage between Hall 10 and 11. The winners will be selected by a jury of representatives from the trade, research, media, design and retail sectors, with the award ceremony schedule for Sunday 3rd March during the EISENforum. 

EISENforum: Discussing the current industry topics

As the central event stage of EISENWARENMESSE, the EISENforum in Hall 10.2 will once again present a well curated event programme – catering to both exhibitors and visitors. It offers a platform for the exchange of industry relevant knowledge on current topics and challenges.  

Alongside exciting presentations and panels, there will be special ceremonies such as the EISENaward 2024 – powered by ZHH event. The main themes of the upcoming edition are eCommerce, market development, and career, providing valuable insights for those interested in the future of the industry and the latest trends. 

Lead+Meet uniting the industry

A new feature of the upcoming event is the trade fair App, Lead+Meet, that exhibiting companies can use to connect with key visitor groups. The digital feature enables exhibitors to directly address their most important visitor target groups at the trade fair and invite them to their stand. When purchasing tickets, visitors voluntarily provide information such as product interests, industry or country of origin. This allows exhibitors to identify which visitors are suitable for their products and services. 

When entering the exhibition hall, visitors receive a push message with an invitation to the trade fair stand directly on their smartphone via the trade fair App – when they have actively selected this option. Visitors can then use the new indoor navigation function in the App’s hall plan to find their way to the stand quickly and easily, successfully bringing together industry supply and demand.  

Assistant Editor

Becca England Assistant Editor t: +44 (0) 1727 615 413


Becca is the latest member to join our team and is eager to get stuck into the world of fasteners. She brings an enthusiastic and fresh outlook on what we do editorially and will be leading our social media activity – including sourcing material, editing articles and posting online.