HANNOVER MESSE cannot take place this year due to the increasingly critical situation surrounding the Covid-19 pandemic. The Hannover region has issued a decree that prohibits the staging of the world’s leading tradeshow for industrial technology. HANNOVER MESSE will therefore be held from 12th to 16th April 2021.
From now until the next HANNOVER MESSE in 2021, a digital information and networking offer will provide exhibitors and visitors with the opportunity for economic policy orientation and technological exchange.
“Given the dynamic development around Covid-19 and the extensive restrictions on public and economic life, HANNOVER MESSE cannot take place this year,” explained Dr. Jochen Köckler, chairman of the board of management, Deutsche Messe AG. “Our exhibitors, partners and our entire team did everything they could to make it happen, but we have to accept that in 2020 it will not be possible to host the world's most important industrial event.”
It is the first time in HANNOVER MESSE’s 73 year history that the event will not take place. However, the organisers will not let the show completely vanish. “The need for orientation and exchange is particularly important in times of crisis,” says Köckler. "That is why we are currently working intensely on a digital information and networking platform for HANNOVER MESSE that we will open to our customers shortly.”
Various web-based formats will enable HANNOVER MESSE exhibitors and visitors to exchange information about upcoming economic policy challenges and technological solutions. Live streams will transport interactive expert interviews, panel discussions and best-case presentations all over the world. The online exhibitor and product search is also being enhanced, for example with a function that enables visitors and exhibitors to contact each other directly.
“We firmly believe that nothing can replace direct, person-to-person contact and we are already looking forward to the time after Covid-19,” says Köckler. “But especially in times of crisis, we must be flexible and act pragmatically. As organisers of the world's most important industrial trade fair, we want to offer orientation and sustain economic life during the crisis. We are doing that with our new digital offering.”
Will joined Fastener + Fixing Magazine in 2007 and over the last 15 years has experienced every facet of the fastener sector - interviewing key figures within the industry and visiting leading companies and exhibitions around the globe.
Will manages the content strategy across all platforms and is the guardian for the high editorial standards that the Magazine is renowned.
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