INDEX®, the Spanish manufacturer and distributor of fixing systems, has announced the launch of a new corporate image with the presentation of its new logo and slogan: ‘A perfect fixing’.
INDEX® explains that these changes are part of a fine tuning across all levels, reflected through the most visual elements of the company, its logo and its different advertising channels. The change also highlights INDEX’s goal of putting forth a much more emphatic, robust and architectural image that is closely attuned with the world of fixing systems.
“We have chosen a font that is clear and legible, modern and timeless. It is an image that projects INDEX into the future on solid footing,” says Valentín Gómez, general manager at INDEX. “The new slogan: ‘A perfect fixing’ emphasises our focus on service and innovation, providing the perfect fixing system for each of our customers’ needs.”
INDEX has announced that it will be rolling out its new identity gradually, including changes on its different digital channels, packaging and other corporate materials. “The pursuit of excellence, perfection, and differentiation, are the most important factors to the success of any company in a globalised world,” states Valentín Gómez. “INDEX has become a world leader in the world of fixing systems through constant streamlining, investment, vision of the future and a clear commitment to offering better service to our customers every day.”
Koldo Cámara, marketing director at INDEX, adds: “The brand restyling seeks to convey INDEX’s new reality, one which is increasingly more global and current. This new identity will strengthen INDEX’s commitment to its customers to offer them better global solutions, while maintaining our service focus, and that is exactly what we plan to do – to enable customers to take advantage of any opportunities that present themselves.”
Will joined Fastener + Fixing Magazine in 2007 and over the last 15 years has experienced every facet of the fastener sector - interviewing key figures within the industry and visiting leading companies and exhibitions around the globe.
Will manages the content strategy across all platforms and is the guardian for the high editorial standards that the Magazine is renowned.
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