Product brand PENOSIL, part of Wolf Group Krimelte – one of Europe’s leading manufacturers of construction chemicals, is celebrating its 15th birthday this year. Launched in 2006, the brand’s construction foams, sealants, adhesives, cleaning and surface treatment products are sold on every continent, in nearly 40 different countries.
The development of the brand began with a practical need, as the company’s products were being sold under a number of different names, including Penoflex and Penoseal. PENOSIL is both a homage to what was before, while also being international enough to suit the European, American and Asian markets. PENOSIL’s first product was GoldGun construction foam, with sales in excess of 100 million cans. Three series were then developed, differentiated by quality and price: Gold, Premium and Standard. In addition, a small selection of EasyPRO foams and sealants for home users was launched in 2015.
“Compared to the early years, the current product range is seven times larger and 28 times more foams, sealants, and adhesives are sold,” states PENOSIL.
PENOSIL points out that it has always been valued among professional builders and industrial customers thanks to the brand development and innovation at the company’s Tallinn (Estonia) and Barcelona (Spain) development centres, which focus not only on chemical and tool development, but also on the development of various energy efficient construction solutions.
“Our target group of window installation, sealing of façade joints and floor solutions consists of builders, designers and architects,” mentions PENOSIL. “In total, more than a million builders and related companies use PENOSIL products and solutions on a daily basis in both new builds and renovation projects.”
Historically, PENOSIL points out it has always been modern, fresh, and innovative, shaking up the conservative building materials market. EasySpray sprayable foam sealant, adhesive foams with a wide range of application areas, sealants supplied with a unique applicator, and EasyGun construction foam – for use with both a gun and applicator – are only a few of the brand names that have received recognition at design competitions, in addition to positive feedback from construction professionals.
Energy efficiency and green thinking are also part of PENOSIL’s values and mission. By 2024, more than 75% of its products will meet the low volatile organic compound (VOC) certification requirements. The company is also increasing its use of environmentally friendly raw materials, and PENOSIL’s packaging will contain 20% recyclable components by 2025.
Will joined Fastener + Fixing Magazine in 2007 and over the last 15 years has experienced every facet of the fastener sector - interviewing key figures within the industry and visiting leading companies and exhibitions around the globe.
Will manages the content strategy across all platforms and is the guardian for the high editorial standards that the Magazine is renowned.
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