ARK has announced that the complimentary ARK branded battery tool range is the first phase of it introducing a complete ARK branded tool range, which will include ARK hand tools and ARK pneumatic tools – providing more products to help enhance distributors' customer margins.
ARK underlines that its branded battery tools are satisfying distributors demands for stock, reliability and performance.
The distributors purchasing ARK branded products are also enjoying enhanced margin sales on the ARK rivet and rivet nut product range.
Steve Auld, managing director at ARK, explains: “My recent trip to the ARK factory has given us new levels of energy and motivation as the continued commitment and support from our licenced factories is powering the ARK brand into 2019/2020 with new product launches."
"In 2019 we have seen five new product launches, those being ARK aluminium coloured multi-grip rivets, ARK aluminium black and white coloured standard rivets, ARK steel and stainless steel closed end rivet nuts, as well as the ARK battery tool range. Of course, more is planned for 2020 and the future.”
Steve continues: “Launching a new brand into an established market was always going to be a risk, but the support from our factories and distributors, from conception to now, has been a very humbling experience and we will continue in our commitment to supporting distributors with ARK products in the general industrial market. There is much more to come from ARK branded products and the approved distributors.”
Will joined Fastener + Fixing Magazine in 2007 and over the last 15 years has experienced every facet of the fastener sector - interviewing key figures within the industry and visiting leading companies and exhibitions around the globe.
Will manages the content strategy across all platforms and is the guardian for the high editorial standards that the Magazine is renowned.
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