Optimas Solutions announces renewed strategy to meet market needs 30 September 2020

Optimas Solutions, a global industrial distributor and service provider, is rolling out a renewed strategy for its Americas market that is designed to deliver against an unstable manufacturing landscape affected by Covid-19 and other regional disturbances that have impacted the fastener industry.

Optimas’ renewed strategy is focused on delivering “Manufacturing Solutions” for customers who are looking to gain efficiencies from working with fewer, but better equipped partners for fastener acquisition, inventory management and other manufacturing consumables.

The Manufacturing Solutions strategy is earmarked by greater customer intimacy, service innovation, a new sourcing approach, and advanced manufacturing, as well as faster speed in quote to order. Architect of the strategy and leading this transformation is industry veteran, Marc Strandquist, president of the Americas for Optimas Solutions.

Marc Strandquist joined Optimas early this year and has quickly aligned his team to operate in unique business conditions and customer realities – while positioning the company for growth. “We’ve had to concurrently lead in this moment and get ahead of the curve by investing in our business to address fast changing conditions in our Americas marketplace,” commented Marc. “In the coming weeks, we will be rolling out new offerings, based on feedback from our customers, in the wake of this evolving landscape. Optimas Solutions is an active, innovative, and vibrant partner offering stability and trust to customers. These traits are imperative to helping our customers through such challenging and uncertain times.”

Marc continues: “Optimas Solutions is unique in the marketplace. While we are a distributor of industrial fasteners and component parts, we also have centrally located cold-form manufacturing to complement and exceed customer needs as a single source supplier. With an increased emphasis on the customer intimacy, technology-enabled solutions, and speed to market, we think this new strategy is going to deliver huge dividends for our audiences.”

“That is why we will be re-energising existing offerings and rolling out new services in the coming months that will highlight how much customers are at the core of what we do. We want customers to know us for Manufacturing Solutions that support their production, product quality and financial goals.”


Will Lowry Editor t: +44 (0) 1727 814 509


Will joined Fastener + Fixing Magazine in 2007 and over the last 12 years has experienced every facet of the fastener sector - interviewing key figures within the industry and visiting leading companies and exhibitions around the globe.

Will manages the content strategy across all platforms and is the guardian for the high editorial standards that the Magazine is renowned.