EISENWARENMESSE cooperates with IAW 10 December 2015

Trade visitors to the EISENWARENMESSE – International Hardware Fair Köln, taking place from 6th – 8th March 2016 – will also be able to visit the International Trade Fair for Retail Promotions and Imports (IAW), which is taking place from 7th – 9th March 2016.

For the first time ever, trade visitors will have the opportunity to visit both events due to a cooperation agreement between the organisers. “In Spring 2015, exhibitors of trade fair Asia-Pacific Sourcing benefited from increased attendance as a result of a strategic partnership with the IAW trade fair. We have entered this cooperation as we see similar synergy effects for the exhibitors of EISENWARENMESSE – International Hardware Fair Köln,” explained Katharina C. Hamma, chief operating officer of Koelnmesse GmbH.

In addition to related industries, the proximity of the two events also makes cooperation extremely favourable. EISENWARENMESSE is being staged in Halls 1-5 and in Hall 10 of the Köln fair grounds, which is directly adjacent to the exhibition space of IAW in Halls 6 and 9. The trade visitors can thus look forward to short routes.

At EISENWARENMESSE trade visitors from all over the globe gain a comprehensive overview of the products in the hardware industry from the tools, industrial supply, fixing and fastening technologies and fittings segments, as well as building and DIY supplies. The International Trade Fair for Retail Promotions and Imports specialises in promotional and trend-led products and high-volume orders.

Visiting IAW is free of charge after pre-registering. Tickets for EISENWARENMESSE are available from the online ticket shop.

www.eisenwarenmesse.com

Content Director

Will Lowry Content Director t: +44 (0) 1727 743 888

Biog

Will joined Fastener + Fixing Magazine in 2007 and over the last 15 years has experienced every facet of the fastener sector - interviewing key figures within the industry and visiting leading companies and exhibitions around the globe.

Will manages the content strategy across all platforms and is the guardian for the high editorial standards that the Magazine is renowned.